Çréla Bhaktisiddhänta Sarasvaté Öhäkura comments that persons who are actually very poor because they possess not even a drop of love of Godhead or pure devotional service falsely advertise themselves as great devotees, although they cannot at any time relish the transcendental bliss of devotional service. A class of so-called devotees known as präkåta-sahajiyäs sometimes display devotional symptoms to exhibit their good fortune. They are pretending, however, because these devotional features are only external. The präkåta-sahajiyäs exhibit these symptoms to advertise their so-called advancement in love of Kåñëa, but instead of praising the präkåta-sahajiyäs for their symptoms of transcendental ecstasy, pure devotees do not like to associate with them. It is not advisable to equate the präkåta-sahajiyäs with pure devotees. When one is actually advanced in ecstatic love of Kåñëa, he does not try to advertise himself. Instead, he endeavors more and more to render service to the Lord.
CC Antya 20.28