In this way, you will follow my example as I did in the beginning at 26 2nd Ave. That is preaching, cooking, writing, talking, chanting, everything one man’s show. I never thought about the audience. I was prepared to chant even if there were no men present to hear me. The principle of chanting is to glorify the Lord & not to attract a crowd. If Krishna hears nicely then he will ask some sincere devotee to gather in such place.

Letter to Subala – Calcutta, November 12, 1967